Cookie Policy
Last updated: 27 September 2026
This Cookie Policy explains how Birchward Ltd, trading as Birchward Mobile (“we”, “us”, “our”), uses cookies and similar technologies on the Birchward Mobile website.
This policy should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website.
Cookies can perform a variety of functions. They can be necessary for a website to operate, remember your preferences, help us understand how visitors use our website and, where you have consented, support advertising and marketing.
Similar technologies, such as pixels, tags and local storage, may perform comparable functions. References to “cookies” in this policy include these similar technologies where appropriate.
2. Types of Cookies We Use
We may use the following categories of cookies.
A. Strictly Necessary Cookies
These cookies are necessary for our website and online shop to operate properly.
They may be used for purposes including:
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shopping basket functionality;
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checkout and order processing;
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account login and authentication;
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remembering privacy and cookie choices;
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website security;
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fraud prevention; and
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maintaining website functionality.
Because these cookies are necessary to provide the website or services you request, we do not ask for your consent before using them.
You can configure your browser to block some or all cookies, but blocking strictly necessary cookies may prevent parts of our website from functioning correctly.
B. Analytics and Performance Cookies
These cookies help us understand how visitors use our website and how well the website performs.
They may collect information about:
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pages visited;
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how visitors navigate between pages;
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time spent on the website;
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traffic and referral sources;
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errors or performance issues;
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interactions with website features; and
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general usage patterns.
We may use services such as Google Analytics for these purposes.
We will only use non-essential analytics cookies where you have given your consent.
C. Functionality Cookies
Functionality cookies allow our website to remember choices you make and provide enhanced or personalised functionality.
They may remember information such as:
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preferences;
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language or region;
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previously selected settings; and
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certain account or website preferences.
Where functionality cookies are not strictly necessary for a service you have requested, we will only use them with your consent.
D. Marketing and Advertising Cookies
Marketing and advertising cookies may be used to understand the effectiveness of our advertising and, where applicable, to show advertising that is more relevant to you.
They may be used to:
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measure advertising performance;
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measure conversions;
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understand whether advertising resulted in a visit or purchase;
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build audiences for advertising campaigns; and
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help make advertising more relevant.
These cookies may be placed by us or by third-party advertising and marketing providers.
Depending on the services we use, these may include technologies provided by organisations such as Google or Meta.
We will only use marketing and advertising cookies where you have given your consent.
3. Third-Party Cookies
Some features and services on our website are provided by third parties. These third parties may place or access cookies when you use our website.
Depending on the services currently enabled on our website, these providers may include:
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payment providers such as Stripe;
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analytics providers such as Google;
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advertising providers such as Google or Meta; and
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email or marketing service providers.
Third parties are responsible for the cookies they set and may process information in accordance with their own privacy and cookie policies.
Some third-party providers may process personal information outside the United Kingdom. Where required, appropriate safeguards must be used for international transfers of personal data.
The specific cookies and third-party services currently in use should be shown in our cookie consent tool or cookie settings where applicable.
4. Cookie Consent
When you first visit our website, you may be shown a cookie consent banner or preference tool.
Where consent is required, you can choose whether to allow different categories of non-essential cookies.
Depending on the options available, you may be able to:
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accept non-essential cookies;
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reject non-essential cookies; and
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customise your cookie preferences.
We will not intentionally place non-essential cookies requiring consent before you have made the relevant choice.
Your decision to reject non-essential cookies will not prevent you from accessing the basic functionality of our website, although certain optional features may work differently.
You can change or withdraw your consent at any time using the cookie settings or preference tool available on our website.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Managing Cookies Through Your Browser
You can also control cookies through your web browser.
Most browsers allow you to:
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view cookies stored on your device;
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delete existing cookies;
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block some or all cookies;
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block third-party cookies; and
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receive notifications when websites attempt to set cookies.
The method for managing cookies varies between browsers. Please refer to your browser’s settings or help documentation for instructions.
Blocking certain cookies may affect the functionality or performance of our website.
6. How Long Cookies Last
Cookies may be either:
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Session cookies – these generally expire when you close your browser; or
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Persistent cookies – these remain on your device until they expire or you delete them.
The retention period varies depending on the purpose of the particular cookie and the service that provides it.
Where available, information about the duration of individual cookies can be found through our cookie settings or consent tool.
7. Personal Data and Cookies
Some cookies and similar technologies may involve the collection or processing of personal data, such as online identifiers, device information or information about how you interact with our website.
Where cookies involve the processing of personal data, we handle that information in accordance with applicable UK data protection law and our Privacy Policy.
Our Privacy Policy provides further information about how we use personal data, the legal bases we rely upon, how long information may be retained and your rights.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to our website, the cookies and technologies we use, our service providers, or applicable legal requirements.
When we make changes, we will update the “Last updated” date at the top of this policy.
We recommend checking this page periodically for changes.
9. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact:
Birchward Ltd
Trading as Birchward Mobile
Email: info@birchward-mobile.co.uk
Postal address:
Birchward Ltd
SS UK Unit 007 & 008
North Farm Road
Tunbridge Wells
TN2 3DP
United Kingdom